Lijit & outbrain stand for reader goodness

The Internet can be a big, overwhelming place.  There's a lot of information out there - some would say too much information.  Here at outbrain, we try to help readers discover content that they might not have been looking for, but find incredibly interesting.  But we know that sometimes readers know what their looking for and the question then becomes one of searching from a trustworthy source.  Google, Bing, Ask, etc. these tools are great if you want to search everything, but sometimes the more information you have to access, the harder it is to find the best result.

Enter Lijit.  The good folks at Lijit are doing their part to help searchers find what they are looking for by making the searchable network a little bit smaller and a little more personal.  When you install Lijit's search wijit, you can set up your own list of sites to include in the search index & corresponding results.  Think your "own network" of trusted sources.  This focus on relevancy is why we here at outbrain recommend to our bloggers that adding Lijit to their blogs is a good idea.  Lijit's reader focused approach is similar to our lighthouse here, which is serving readers "the most interesting" content.

In addition to returning interesting search results, Lijit also provides bloggers with a top notch reporting system that surfaces detailed statistics about what readers are searching for.  This is highly valuable information for better understanding what you audience is quering on your blog.

The folks at Lijit are great and just so happens they make some great tools for your blog.  Give their widgets a shot and take one step further in serving your readers well.

follow Lijit on Twitter, check their blog for cool updates, and if you're in Boulder give em' a shout!