Personalized recommendation feeds

Outbrain is all about 2 things: floating the best articles/posts and flagging the worst. And most importantly - personalizing the recommendations and filters to each user's personal interests.

This week we're releasing outbrain's first recommendation feature - a personalized recommendation feed. After subscribing to your feed (details and links in an email later this week), we will drop up to ~3-5 posts-per-day which the outbrain algorithm found to be potentially highly interesting for you.

We do this by looking at historic votes, and finding people with similar voting patterns. Therefore, the more you vote on items you read, the more intelligent outbrain will get about the recommendations it gives you.

This feature focuses on recommendation - finding those nuggets that you would otherwise probably miss if you had to read all those posts out there all by yourself. Our next feature will focus on filtering - flagging those items that the collective outbrain intelligence thought were a waste of your time. Stay tuned.